If you are looking for a proper sports betting website, William Hill is the right destination for you. Being one of the pioneers in the industry, the virtual bookmaker definitely knows how to provide the best odds and offer a safe environment for punters. When it comes to all of the elements that are needed for an unforgettable betting adventure, William Hill most certainly possesses all of them.

Various betting features, different sports to bet on, as well as fast and secure payments are guaranteed to the members of William Hill. Although it is one of the leading virtual sportsbooks for UK bettors, it also accepts sports betting enthusiasts from all over the world. This gives numerous punters the opportunity to enjoy a top-notch online betting and win impressive payouts.

To show virtual bettors a great time and improve their experience at William Hill, the online bookmaker offers a lucrative Sign-up Bonus as well as various other promotional offers. This way both new members of the web-based bookie and those who have been betting for a while can enjoy their time at William Hill.

William Hill in a Nutshell
Brand Name William Hill
Launch Date 1934
License(s) Malta Gaming Authority (MGA/CRP/121/2006-05), UK Gambling Commission (039225-R-319373-011), Gibraltar Gambling Commissioner (RGL no. 034 & 042), Irish Revenue Commissioners 1016824
Based in London, England. Silema, Malta.
Operator WHG (International) Limited, William Hill Global PLC
Software OpenBet
Sponsorship Partners Racing League
Brand Awards EBM Best Employee Experience
Payment MethodsVisa, Mastercard, Maestro, Visa Electron, PayPal, Skrill, Neteller, MuchBetter, Eco, Apple Pay, EPS Online, Euteller, Fast Bank Tranfer, Instadebit, Poli, Safety Pay, Sofort, Trustly, Giropay, Paysafecard, Toditocash, Neosurf, Bank Transfer, WilliamHill Cashdirect
Average Withdrawal Processing Time 1-5 days
Number of Sports on Offer 34 sports
Racebook Yes
VIP Club Yes
Additional Sportsbook FeaturesCash Out, Radio Broadcasts, Podcasts, Your Odds, Live Streaming
Additional Products on OfferLive Casino (Roulette, Blackjack, Game Shows, Baccarat, Live Poker), Casino, Bingo, Poker
Responsible Betting ToolsDeposit limits, product blocking, session time reminders, short time out, self-exclusion, account closure
Minimum Legal Age Requirement18 years old
Support ContactsLive chat (24/7)
Excluded JurisdictionsAfghanistan, Algeria, Bangladesh, Belgium, Benin, Botswana, Brazil, British Columbia, Bulgaria, Burkina Faso, Cambodia, Cameroon, Central African- Republic, Chad, China, Colombia, Congo, Cuba, Cyprus, Czech Republic, Democratic Republic of Congo, Denmark, Djibouti, Equatorial Guinea, Estonia, Ethiopia, France, French Guiana, Gabon, Gambia, Greece, Greenland, Guadeloupe, Guinea, Guinea-Bissau, Haiti, Hong Kong, India, Indonesia, Iran, Iraq, Israel, Ivory Coast, Lesotho, Liberia, Libya, Mali, Manitoba, Martinique, Mauritania, Mongolia, Montserrat, Myanmar (Burma), Netherland Antilles, New Caledonia, Niger, Norfolk Island, North Korea, Philippines, Poland, Portugal, Réunion, Romania, Rwanda, Samoa, Sao Tome & Principe, Saudi Arabia, Singapore, Solomon Islands, Somalia, Saint Vincent and the Grenadines, South Africa, South Korea, Sudan, Suriname, Swaziland, Syria, Thailand, Togo, Tonga, Turkey, Uganda, Uruguay, USA (including incorporated and unincorporated territories), Vanuatu, Yemen.

Betting Features at William Hill

william hill screenshot

As one of the leaders in online sports betting, William Hill offers its patrons various wagering options that can make the outcome of their bets more rewarding. Thanks to the advanced features that the online sportsbook offers, virtual punters can choose their most preferred bets and pick the feature that will bring them the win they desire.

Among the betting features that William Hill offers, you will find regular line bets as well as Futures, Players Special and other exotic bets. If punters check the virtual bookie regularly, they will also notice that it offers Enhanced Odds on some major events. This way they can enjoy better payouts when wagering on important sports games. The one feature that many sports betting enthusiasts will appreciate is in-play betting. This gives punters the chance to wager on their favourite sports events while they watch the game live. This way they will be able to choose the right bet, as well as the best time to place their wagers.

William Hill is also offering radio broadcasts and podcasts. This way bettors can listen to Horse Racing Radio, In-play Radio, Greyhound Radio or watch various podcasts and videos.

Another interesting bet that the virtual bookmaker is offering is called #YourOdds. It allows punters to use the interactive platform of Twitter and suggest an offer. William Hill will then determine a price on the #YourOdds event you have proposed and you can see it among the bets that the sportsbook is offering.

Betting Features Summary
LanguagesEnglish, Dutch, Japanese, Greek, Russian, Canadian, Irish, Simplified Chinese, Traditional Chinese
Odds FormatFractional, Decimal, American

The Sportsbook of William Hill

football iconFootball
horse racing icon Horse Racing
tennis icon Tennis
greyhounds icon Greyhounds
cricket icon Cricket
e-sports icon E-sports

Interactive punters have the opportunity to expand their betting options at William Hill. The online sportsbook allows various types of bets on different sports. This top-class bookmaker offers its members the chance to bet on Football, Tennis, Horse Racing, Greyhounds, Cricket and many other sports popular around the world. The web-based bookie offers numerous markets that cover numerous sports. Online punters have the freedom to choose between fractional, decimal and American price format when they pick the market where they would like to place their wagers.


As one of the sports that have numerous fans, football is also a major betting category at both land-based and virtual sportsbooks. This is why patrons of William Hill will also have the chance to bet their money on various football events and tournaments. For those who are interested in football, or as some players call it soccer, there are plenty of major competitions they can bet on at William Hill. Some of the most popular events you can choose are the World Cup, UEFA Nations League, as well as other famous leagues and cups matches.

If you are a fan of American Football, you can also bet on NFL games. From betting on every single game to wagering on the entire season, members of this virtual bookmaker can do it all. There are also numerous Specials that can be made while betting at William Hill. For those who are excited to bet on football events, the web-based bookie has also prepared in-play betting. This way punters will be able to watch the event they are betting on and make their wagering decisions as they follow the gameplay.

Horse Racing

Another major category at William Hill is horse racing. Fans of the sport can make their predictions and bet on various races. The online sportsbook covers some of the biggest UK, Ireland and numerous international races. This way bettors can follow their favourite races and make various bets, including some Racing Specials such as Jockey Specials and Trainor Specials.

The daily racing podcast provides the preview and tips offered by William Hill Radio’s expert. This way members of the online bookmaker can be informed about the upcoming races and base their decisions on the podcast. This virtual sportsbook allows its patrons to follow horse races on their personal computers as well as mobile devices. This way they can stay connected to their online betting even when they are on the move.


Tennis is yet another sport with a massive following from all over the world. The betting action that it provokes is also pretty serious and William Hill definitely contributes to that. Members of this online sportsbook have the opportunity to make various bets on numerous famous tennis tournaments and matches. You can watch tennis matches online for free and see constantly updated odds when you bet in-play. William Hill offers daily betting on tennis matches from all over the world, as well as markets that cover matches from Wimbledon, Grand Slam, Davis Cup, ATP World Tour and other major events. If you are interested in tennis bets, William Hill can provide numerous markets that cover some of the biggest tennis events in the world.

Greyhounds Betting

William Hill is one of the most popular online sportsbooks when it comes to greyhounds betting. The virtual bookie allows punters to choose among numerous dog races and pick the betting option that will bring them the best payout. Interactive bettors will have the opportunity to make wagers on some of the best dog races in UK and Ireland, as well as other locations from different places in the world. Thanks to the in-play betting feature that this sportsbook is offering, punters can watch greyhound racings live and make bets while observing the results of the races. The interactive bookmaker offers numerous markets that cover major dogs races, including the Greyhound Derby.


Since William Hill is often considered one of the leading sports betting sites for UK punters, it is only natural that it provides betting on one of the most popular sports in Britain. Cricket fans from all over the world can see the numerous markets that the sportsbook is offering and choose the type of bet they would like to make. Test Matches, One Day Internationals and Twenty20 are just a few of the famous cricket events that members of William Hill can bet on. The web-based bookmaker allows virtual punters to watch live the cricket games they bet on and follow constantly updated odds. This way they can make in-play bets and improve their chances of enjoying great payouts.


Although there is a variety of sports that punters can bet on at William Hill, one of the categories that become very popular in recent years is e-sports. This allows bettors to follow and see the best odds about online gaming events from different parts of the world. Online games have proven to be an interactive sport that requires the use of strategy, reflexes and teamwork and nowadays virtual bettors can bet on games such as League of Legends. If you are interested in betting on LOL and other online gaming events, head to William Hill. There, you will find various markets and some of the best odds on e-sports.

Sports and Markets Available Summary
Soccer1×2, Both Teams To Score, Match outcome in 90 minutes, Correct score, Goalscorer odds, Number of cards, Number of corner, Penalties, Goal time, in-play
Horse RacingRace winner, Match bets, Place markets, Betting without
TennisSet begging, Total match games, First set scorecast, Total match games, Total games odd/even
CricketMatch winner, To win the toss, Runscorer odds, Bowler betting, First/second innings total, Most fours/sixes, Enforcing the follow-on, in-play
EsportsMatch betting, Over/under, Group winner, Outright winner, Winner’s country of origin, in-play
GreyhoundsWin-only, Each-way, Forecast, Reverse forecast, Tricast, Combination tricast

Mobile Compatibility

android icon ANDROID
apple icon iPHONE
windows icon WINDOWS
apple iconiPAD

William Hill definitely knows how to make each punter’s betting experience more fun and rewarding at any time and any place. This is why interactive bettors have the freedom to place bets even when they are outdoors and have no access to a computer. Thanks to the newest HTML5 technology, mobile device users can load the sports betting site on their smartphone or tablet anywhere they go.

The online sportsbook is compatible with Android and iOS devices, as well as other commonly used smartphones or tablets. In order to have access to the betting markets that William Hill provides, all you need is an internet connection. This will be enough to load the web-based bookmaker via the browser on your phone or another mobile device.

If you are intrigued by sports betting but you do not have the time to explore your options at the William Hill’s website, you can simply load its mobile version and you will be granted access to numerous betting features. Even if you are on the move, you will still be able to see the best odds on some of your most favourite sports.

The fact that the virtual sportsbook can easily run on any portable device, without installing any additional software, makes things a lot easier. By directly using the browser on your smartphone or tablet, you will spare yourself the trouble of using too much space on your mobile device.

This being said, there is a mobile application for those who would like to install William Hill’s sportsbook on their portable devices. The app allows bettors to access their account immediately, see all available markets and place the bets they would like. The in-play wagering feature is also available for mobile bettors who want to continue their adventures even if they are on the go. Both Android and iOS users can download the mobile app of William Hill. However, for iPhone and iPad users, only those who reside in Nevada are allowed to place bets via the mobile application.

Mobile Compatibility Summary
DeviceDownloadable AppWeb App
Mac OSnoyes

Bonuses and Promotional Offers

bonus iconSign-Up Bonus
slots icon Free Bets
variations icon Special Offer
instant play iconEnhanced Odds

William Hill allows punters from different parts of the world to participate in exciting and lucrative betting adventures. This is why it has also prepared bountiful bonuses and promotions for its members. Every type of promotional deal that the online sportsbook has prepared varies in accordance with the country punters reside in. This way they can benefit to the fullest from the deals William Hill has prepared for them.

Sign-Up Promotion

New UK punters who open an account using promo code H30 at William Hill can enjoy £30 in Free Bets after they wager £10/€10. The stake must be placed at odds 1/2 (1.5) or greater. Only the ‘win’ part of EW bets is counted and Free Bets are accredited as 2x £15/€15. Free Bets must be wagered within 30 days, after which the winnings that have been collected from the free bets can be withdrawn.

For non-UK countries, the sign-up bonus is slightly different. For instance, German punters must enter the promotional code AT20 upon registration and once they have placed a minimum bet of €20 on odds of 1.80 or higher, they will receive their €20 free bet. This can be done up to three times, and new bettors can receive up to €60 in free bets thanks to this offer.

For Italian new customers, William Hill has prepared a €215 bonus. To qualify, Italian users have to register using the promotional code ITA215. They must then place a bet on odds of 2.00 or higher and can get 100% of the wagered amount and a bonus up to €10. Customers from Italy can also verify their account and receive an extra €5 bonus. Once done, individuals will start receiving their extra €200 cash back bonus every Monday.

The terms and conditions for the sign-up offer may differ in other countries, so make sure that you get familiar with them by visiting the Promotions Page of William Hill’s official website.

Special Offers

William Hill never ceases to shower its users with generous promotions as it, like all premium bookies, values its customers greatly. The website’s UK and Irish residents can thus take advantage of the Acca club promotion and receive a free bet amounting to £5 every week. To be eligible for this offer, customers must stake at least £20 on single or multi match accumulator bets which contain 3 or more selections. It is important to note that named multiple bets do not count towards this promotion, so make sure to use straight bets exclusively. This offer is available on all sports, and you must place your bet between 00:01 on Monday and 23:59 on Sunday. Afterwards, you will receive your £5 free bet on Monday, and you must wager it within 7 days. This free bet can be used on all sports selections excluding tote, pool and lottery bets.

Bonuses and Promotions Summary
£30/€30 Free BetsSign-up promotion for new WH customers who reside in the UK or Ireland. User must sign up using promo code H30. Customer eligible for promotion after wagering £10/€10 at min. odds – 1/2 (1.5) or greater. Free bets accredited as 2x £15/€15. Free bets must be wagered within 30 days. Customers can use their free bets on any sportsbook product excluding tote, pool and lottery bets. Promotion not available to new accounts which deposit funds using PayPal, Neosurf, Paysafe, NETELLER, Skrill, ecoPayz, Kalibra or Postepay.
£5 free bet every weekAcca club promotion available exclusively for UK and Irish residents. Stake a minimum of £20 or more on single or multi match accumulator bets containing 3+ selections each week. Straight bets only, named multiple bets do not count toward this offer. Promotion available on all sports. Place bet between 00:01 on Monday and 23:59 on Sunday. £5 free bet received on Monday. Once received, the free bet must be used within 7 days. The free bet can be used on all sports selections except tote, pool and lottery bets.

Banking Solutions

bank transfer icon Bank Transfer
credit card icon Credit Card
e-wallet iconE-wallets
prepaid card icon Prepaid Card

Online punters can manage their betting funds in a fast, hassle-free and secure way at William Hill. The top-class online sportsbook accepts some of the most popular payment methods, used by bettors from all over the world.

One of the most convenient banking solutions that can be used both for deposits and withdrawals at William Hill is credit and debit cards. The transactions via this type of method are extremely fast and safe. The minimum amount that can be deposited via credit and debit cards is $5 or its currency equivalent. The maximum for deposits is $99,000 and the processing time for withdrawals via credit or debit cards is between 3 and 5 business days. Virtual cards by Entropay can also be utilized for the purpose of topping up one’s balance or withdrawing winnings. The great thing about credit/debit cards is that they can be used by punters from all over the world.

Another useful payment option is transferring funds via e-wallets. This way you can enjoy your betting experience in a secure and easy way. The minimum deposit allowed via this option is $10. Withdrawals via digital wallets are also very convenient and it takes only 1 day for the processing of the cash-out. William Hill accepts payments via various e-wallets and Skrill and Neteller are among them. The maximum deposit limit for Skrill is $80,000, while Neteller users can upload up to $25,000 to their account at the online bookmaker.

Online banking and prepaid cards are also methods that can be utilized at William Hill. Punters from different places around the world have the chance to use their bank accounts as a way to fund their betting experiences and withdraw their winnings. Unfortunately, prepaid cards can be used only as a deposit method. However, they remain one of the safest ways to top up one’s betting balance.

Banking Summary
Payment MethodDeposit LimitsDeposit TimesWithdrawal LimitsWithdrawal Times
Visa Debit£5 – £99,000Immediate£5 – £33,000Visa Direct – 4 hours, Other cards – 1 to 3 days
Mastercard Debit£5 – £99,000Immediate£5 – £33,000Visa Direct – 4 hours, Other cards – 1 to 3 days
Maestro£5 – £99,000Immediate£5 – £40,000Visa Direct – 4 hours, Other cards – 1 to 3 days
Visa Electron£5 – £99,000Immediate£5 – £35,000Visa Direct – 4 hours, Other cards – 1 to 3 days
Mastercard Credit£5 – £99,000Immediate£5 – £33,000Visa Direct – 4 hours, Other cards – 1 to 3 days
Visa Credit£5 – £99,000Immediate£5 – £33,000Visa Direct – 4 hours, Other cards – 1 to 3 days
PayPal£10 – £5,500Immediate£10 – £5,5001 day
Skrill£10 – £80,000Immediate£5 – £80,0001 day
Neteller£10 – £25,000Immediate£5 – £30,0001 day
MuchBetter£10 – £10,000Immediate£10 – £10,0001 day
Eco£10 – £8,400Immediate£5 – £99,0001 day
Apple Pay£5 – £99,000Immediate£25 – £100,0003-5 days
EPS Online£10 – £10,000Immediate£5 – £10,0003-5 days
Euteller£10 – £10,000Immediate£5 – £10,0003-5 days
Fast Bank Tranfer£10 – £10,0001-5 days£5 – £10,0003-5 days
Instadebit£10 – £10,000Immediate£5 – £100,0003-5 days
Poli£10 – £10,000Immediate£5 – £10,0003-5 days
Safety Pay£10 – £10,000Immediate£5 – £10,0003-5 days
Sofort£10 – £10,000Immediate£5 – £10,0003-5 days
Trustly£10 – £10,000Immediate£5 – £10,0003-5 days
Giropay£10 – €12,000Immediate€30 – €700,0003-5 days
WilliamHill Cashdirect£10 – £5,000Immediate£5 – £10,000Immediate
Paysafecard£10 – £200Immediate£25 – £99,0003-5 days
Toditocash£10 – £10,000Immediate£5 – £10,0003-5 days
Neosurf€10 – €12,000Immediate€10 – €12,0003-5 days
Bank Transfer£25 – £100,0003-5 days£25 – £100,0003-5 days

Customer Support and Security

faq icon FAQ
rules icon Rules
security Security
support iconSupport

When you bet online, it is only natural that you may have some question related to your time at William Hill. This is why you can head to the Help Page of the betting website. There, you will find information about every aspect of online betting. If you have queries related to your account, your balance or the rules of the sports, you can read more details about any of these topics and many more.

If you still have some issues with your betting time at William Hill, you can always contact the polite and knowledgeable agents of the sports betting site. You can start a Live Chat and direct your questions to one of the representatives of the web-based sportsbook. Sending an email is yet another option that you can utilize to contact the Customer Support team of William Hill.

Another great option that many punters might appreciate is tweeting William Hill by using the Twitter handle @WillHillHelp. Last but not least, virtual bettors can contact the agents of the online bookmaker by calling 0800 0856 296 for UK citizens or the international freephone +800 3551 3551 for those who live outside the UK.

In order to guarantee punters that their money and personal details are always properly protected, William Hill utilizes the latest encryption technology. This way any sensitive data that enters or leaves the website is secured with the highest level of security measures.

Customer Support Summary
Live Chat24/7

Licenses and Restricted Countries

Before you start betting at William Hill it is your duty to get familiar with the laws and restrictions of your jurisdiction and comply with them. The online sportsbook is an advocate of responsible betting and takes serious actions towards providing a secure and fair environment for punters from all over the world.

William Hill holds valid licenses issued by the UK Gambling Commission and the Gibraltar Gambling Commission. Both of these authorities are very strict when it comes to regulation of online betting. This means that online bettors can feel absolutely safe when they bet money at this virtual sportsbook.

Residents of Australia, Italy, Spain, Germany, Latvia and Ukraine can open an account at William Hill, however, their access to certain products or services may be restricted. Some punters are not allowed to open an account or make real-money bets at the virtual bookmaker. The restricted countries include Afghanistan, Algeria, Bangladesh, Belgium, Benin, Botswana, Brazil, British Columbia, Bulgaria, Burkina Faso, Cambodia, Cameroon, Central African- Republic, Chad, China, Colombia, Congo, Cuba, Cyprus, Czech Republic, Democratic Republic of Congo, Denmark, Djibouti, Equatorial Guinea, Estonia, Ethiopia, France, French Guiana, Gabon, Gambia, Greece, Greenland, Guadeloupe, Guinea, Guinea-Bissau, Haiti, Hong Kong, India, Indonesia, Iran, Iraq, Israel, Ivory Coast, Lesotho, Liberia, Libya, Mali, Manitoba, Martinique, Mauritania, Mongolia, Montserrat, Myanmar (Burma), Netherland Antilles, New Caledonia, Niger, Norfolk Island, North Korea, Philippines, Poland, Portugal, Réunion, Romania, Rwanda, Samoa, Sao Tome & Principe, Saudi Arabia, Singapore, Solomon Islands, Somalia, Saint Vincent and the Grenadines, South Africa, South Korea, Sudan, Suriname, Swaziland, Syria, Thailand, Togo, Tonga, Turkey, Uganda, Uruguay, USA (including incorporated and unincorporated territories), Vanuatu, Yemen.

Licenses Summmary
Gibraltar Gambling CommissionerBetting RGL No. 042
Irish Revenue Commissioners1016824

William Hill Reviews From Around the Web

If you take a look at the reviews of William Hill’s sports betting section, you will notice that almost every reviewer recommends the website. As there are several factors that make a betting brand suitable for punters, reviews around the web rate William Hill as a website that ticks most, if not all, the boxes.

The majority of sportsbook reviews from the web give William Hill a positive ranking, with the bookmaker’s average score across different reviews online being 3.5 to 4 stars out of 5. Most review websites point out William Hill’s fast payouts, secure gambling environment, and responsive customer support as the main advantages of the brand.

William Hill has also joined Trustpilot, the online platform that provides genuine reviews of users who have resorted to the services of the sportsbook. The TrustScore of William Hill is 2.9 out of 5, based on a total of 2,968 reviews of users who have placed bets with the bookmaker.

Negative William Hill Reviews

While most review platforms online give William Hill a positive score, there are users who have shared negative opinions about the brand. Some 24% of the reviewers at Trustpilot give William Hill an Excellent score. Meanwhile, 8% of reviewers have deemed the brand Great, 3% believe it is Average, 3% gave a Poor score, and 62% gave William Hill a Bad score. This makes the brand’s overall score Average.

If we take a look at the negative reviews of the brand, we will notice that users complain about poor service, log-in issues, and withdrawals taking too long to be processed. There are also several complaints about bets failing to be processed and some accounts being frozen before going through further verification of identity.

Positive William Hill Reviews

Despite having mixed reviews online, however, William Hill is still considered a reputable online sportsbook by numerous users. When we take a look at the positive reviews of users, we notice that punters appreciate the promotional offers of the sportsbook. Some of William Hill’s users have also appreciated the overall betting experience on both the PC version and the mobile app of the sportsbook.

Great odds are also among the positive reviews of users, with many of them also noting the helpful customer support that helped them solve issues in a timely manner. The brand makes sure to process payments in a fast and secure manner, allowing punters to enjoy a fun betting experience online.

Trustpilot Rating of William Hill

Trustpilot Rating of William Hill
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